What homeowners look for
- That you do the specific job: a page per service, not one list.
- That you come to their town: a clear service area and pages for the main towns.
- That you’re legitimate: license numbers, insurance, years in business, a real address or base.
- That others trust you: reviews with names, photos of real jobs.
- What it might cost: price ranges or what affects the price.
- How fast you can come, and a way to reach you now.
Pages to have
- One page per main service (roof repair, roof replacement, storm damage, gutters), each with photos from your own jobs.
- Emergency or storm pages if you do that work, with the number at the top.
- A financing page if you offer it.
- Town pages where you really work. See town pages that rank.
- A gallery of before-and-after work, with the town named.
Little things that lose calls
- A call button that dials the wrong number. Tap every one. Our call button guide shows how often this happens.
- A quote form with fifteen fields. Name, phone, town and what they need is enough to call them back.
- No mention of the towns you serve.
- Stock photos of a roof that isn’t yours.
Written by Nikita Huttenlocher, founder and lead engineer at Huttenlocher Technologies, a web design and software company in Myrtle Beach, South Carolina.